Explain how buyer behaviour affects marketing activities in two different buying situations

Decision process — 5 stages I. That is, the food produced a good feeling and you may associate the person with the food, thus producing a good feeling about the person. Their children learn to like raw fish. The result is a steady, reliable stream of revenue for the seller.

Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Describe the different types of B2B buying situations and how they affect sellers. Supply and Demand One of the basic economic theories that drives marketing is that of supply and demand, which consists of a ratio between the amount of supply versus the amount of demand for that supply.

If they know their customers can easily switch their business over to another supplier, they are likely to compete harder to keep the business. Sometimes companies buy firms in the foreign countries to take advantage of relationships, storefronts, factories, and personnel already in place.

This explains the outside influences of others on our purchase decisions either directly or indirectly. The proposals suppliers submit are evaluated, one or more supplier s selected, and an order routine with each is established.

How the Buyer's Behavior Affects Marketing Activities

Such items may include a specific brand of soft drink or candy. The buyers might also consult trade magazines, the blogs of industry experts, and perhaps attend Webinars conducted by vendors or visit their facilities.

On the other hand, if the item being purchased is low value and frequently bought, like a jar of coffee, it follows that the buyer will spend less time and effort and will have less involvement with the purchase. Consumers are surfing the Internet, watching television, and checking their cell phones for text messages simultaneously.

Buyer Behavior Concepts and Marketing Strategy

In Afghanistan women generally wear burqas, which cover them completely from head to toe. One woman sees a luxurious Gucci purse, and the other sees an overpriced bag to hold keys and makeup Chartrand, The marketer needs to know whether Customers are influenced significantly by any reference group and which kind of customer is influenced by which particular reference group.

High textbook costs, lack of customization, and other factors may have led to dissatisfaction. How you combine these senses also makes a difference. Buying Behaviour is the decision processes and acts of people involved in buying and using products.

Some advertising agencies specialize in advertising directed at men. Are they reliable and financially stable. The seller still has to provide the buyer with top-notch, reliable service or the straight-rebuy situation could be jeopardized.

Credit card companies such as Visa, American Express, and MasterCard must understand cultural perceptions about credit. This means that much marketing effort goes into identifying and converting opinion leaders within particular reference groups.

For example, a consumer may opt for a specific brand of cola because of provocative advertising that may make that consumer feel "sexy" for drinking it, versus buying another brand of cola that uses nonsexual advertising.

It is important for marketers to reduce this customer anxiety so that buyers become satisfied customers who develop brand loyalty and become more likely to buy the same brand again if and when the need arises.

Many people considered the practice to be subversive, and inthe Federal Communications Commission condemned it. Alternatively, an expensive high risk infrequent purchase like your first computer will require a lot of detailed information and careful analysis before deciding which machine.

In this case, she might visit with some other textbook suppliers and see what they have to offer. Walmart is in the process of converting some of its Neighborhood Markets into stores designed to appeal to Hispanics. The University of Delaware states that the best way to gauge what marketing strategy to use is to create a "marketing mix" of different types of ads and promotions that can appeal to the different types of buying behavior.

How the Buyer's Behavior Affects Marketing Activities

Subcultures A subculture is a group of people within a culture who are different from the dominant culture but have something in common with one another such as common interests, vocations or jobs, religions, ethnic backgrounds, and geographic locations.

When does the advertising become both a waste of money and an irritant.

Buyer Behaviour

For example, a consumer may opt for a specific brand of cola because of provocative advertising that may make that consumer feel "sexy" for drinking it, versus buying another brand of cola that uses nonsexual advertising. The evaluation stage weighs up the criteria, such as size, speed, functions, price, delivery, reliability or guarantee.

Otherkins are primarily Internet users who believe they are reincarnations of mythological or legendary creatures—angels, demons, vampires—you name it.

Companies need to collaborate with their suppliers to look for ways to improve their joint performance.

Consumer’s buyer behaviour and the resulting purchase decision are strongly influenced by cultural, social, personal and psychological characteristics. An understanding of the influence of these factors is essential for marketers in order to develop suitable marketing mixes to appeal to the target customer.

Assessing these ratios, or similar types of ratios, will give you better insight into buying behavior and how you should market your products. Routine Behavior. Routine buying behavior is the programmed response that consumers may have to certain types of products.

Customers require different marketing mixes in different buying situations. For example, a routinised response purchase, like a can of cola, doesn’t require much supporting product literature but perhaps it needs wide distribution and easy availability. Influences on Consumer Buying Behaviour: Cultural, Social, Personal and Psychological.

Cultural influences. Culture is the most basic cause of a person’s wants and behaviour. Growing up, children learn basic values, perception and wants from the family and other important groups. Explain How Buyer Behavior Affects Marketing Activities In Two Different Buying Situations.

2d. The answer lies in the kind of information that the marketing team needs to provide customers in different buying situations. In high-involvement decisions, the marketer needs to provide a good deal of information about the positive consequences of buying.

Explain how buyer behaviour affects marketing activities in two different buying situations
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Unit 4 - Marketing Principles